How Musosoup works for music curators?

A curator is any person or organisation with a channel that can promote artists and their music.

On Musosoup, curators include music blogs and online press creating long-form written content such as reviews, features and interviews, as well as playlisters, radio stations, influencers, content creators, and industry professionals who offer playlisting, radio play, social content, and other forms of music promotion.

Musosoup connects curators with independent artists from all over the world who are actively looking to promote their music.

Every day, hundreds of artists submit music to Musosoup. Each submission is listened to and vetted by our team to ensure artists meet a quality threshold and are genuinely ready to invest time (and often money) into a proper promotional or PR campaign.

That means no more trawling through inboxes full of cold emails, low-effort submissions, or music that simply isn’t ready. Instead, you see relevant, pre-checked artists and choose exactly who you want to engage with.

Curators use Musosoup for three main reasons: sustainability, discovery, and time-saving.

Musosoup enables curators to earn money for the work they already love doing. Many of our curators now earn reliable monthly income that helps cover their time, running costs, and marketing - and some even work as full-time music curators.

We built Musosoup to help the grassroots music ecosystem thrive, and today hundreds of curators use the platform to discover new music while earning in a fair, transparent way.

Instead of inbox overload, you get a steady flow of carefully vetted submissions. You stay in control, choosing when to browse, who to approach, and what you want to cover.

Every single submission on Musosoup is listened to by our team. We decline a significant number of artists, not because they lack ambition, but because they’re not yet ready for meaningful promotion or press. This ensures our curators aren’t overwhelmed with irrelevant music, poor production, or releases that simply aren’t ready to generate strong content.

The result is something far more valuable than volume: music that’s interesting, relevant, and ready.

For curators, Musosoup becomes a place to discover emerging artists at the right moment, future breakthrough acts, new sounds, and releases that deserve thoughtful coverage. You’re not just reacting to emails; you’re helping define what comes next, shaping the future of independent music alongside artists who are ready to be heard.

Musosoup acts as an inbox saver. Rather than juggling emails, spreadsheets, and DMs, everything lives in one place:

Curators earn on Musosoup by making offers to artists they genuinely want to promote.

An offer might include a review, interview, feature, social media content, playlist inclusion, radio play, or a bundle that combines multiple promotional activities across different channels.

Curators can request a contribution to help cover their time, platform costs, and the real work involved in creating and distributing quality promotion.

Contributions typically range from £3 to £100+, depending on the type of content, the channels involved, and the curator’s reach, reputation, and experience. Our goal is to keep promotion fair, affordable, and high quality for artists, while enabling curators to earn in a way that respects their craft and time.

We believe independent music thrives when independent curators are supported, and when great work is valued properly.

Musosoup is built around promotion bundles.

Most curators run more than one channel - for example a blog, a playlist, and social media. Bundles allow you to package these together so artists benefit from broader exposure, and you get paid fairly for the combined effort.

You can choose from over 60 different promotion types, including:

READ MORE: Managing Promotions

You can charge for most promotion types, except Spotify playlist placements and radio play.

We enforce this strictly to align with Spotify’s terms and to prevent payola. However, you can still include playlisting and radio play as free components within your bundles. (Source: Spotify User Guidelines)

This keeps the platform ethical, compliant, and trusted by artists and curators alike.

READ MORE: How Promos and Bundles Work With Spotify Playlists?

Every offer on Musosoup must include a free alternative.

A free alternative is a small piece of promotion - such as a playlist placement or social post - that an artist can accept instead of the paid option.

This ensures:

It’s one of the things that truly sets Musosoup apart.

READ MORE: What are Free Alternatives and How To Use Them?

Not at all. Many curators use Musosoup purely as:

You’re free to make all offers free, mix paid and free promotions, or simply submit coverage. Musosoup adapts to how you want to curate.

Curators use Musosoup in very different ways. Some see it as a way to offset costs and support a passion project, others use it to generate meaningful side income, and some build fully sustainable independent music businesses around their channels. There’s no single “right” approach - Musosoup is designed to flex around your goals, availability, and appetite.

In general, curators get out what they put in.

Example earning profiles:

Independent blog + Instagram

Blog, playlist and newsletter

Multi-channel press outlet

Most curators are fully set up, engaging artists and earning within a few days. To help you get set up quickly and easily our team will help you:

We actively support our curators and are always available to help you get more out of the platform. If you need any help with getting started on Musosoup please reach out to us at curators@musosoup.com.