How To Stand Out To Artists?

Artists on Musosoup receive multiple offers and messages from curators. Standing out means showing that you've taken the time to understand their work, respect their creative process, and are genuinely interested in supporting their release.

The curators who build the strongest relationships with artists are those who communicate authentically, deliver professional work on time, and treat collaboration as a partnership rather than a transaction.

Before sending an offer, try to understand what the artist wants and values. Think about what would be useful for them, what feels respectful, and what makes collaboration easier from their perspective.

Artists are more likely to accept offers and engage with curators who clearly understand their goals. This means considering:

Taking this perspective helps you create offers and coverage that genuinely serve the artist, not just your own content schedule.

Do not send offers to everyone. Quality matters more than volume, and artists can tell when you've sent a generic message without listening to their release.

Before sending an offer, take the time to get familiar with the release and the artist. Listen to the track, read the pitch and press kit, explore their social profiles, and understand what makes their music distinctive.

Before sending an offer, ask yourself:

If you can't answer these questions clearly, reconsider sending an offer. Artists notice when messages are thoughtful and specific, and they're far more likely to accept offers from curators who demonstrate genuine interest in their work.

Avoid corporate language and marketing-style messaging. Write the way you would speak to someone you're getting to know, not the way a brand talks to a customer.

How to write more authentically:

Clear and simple messages work better than formal or marketing-style communication. When you sound like a real person with genuine enthusiasm for the music, artists are more likely to trust you and want to work with you.

Always credit the people involved in creating the release, the artwork, and any associated creative work. Proper crediting shows respect for the collaborative nature of music and helps artists build relationships with the people they work with.

Who to credit:

This applies to blog posts, social media graphics, playlist descriptions, and any other content you create. Crediting properly takes minimal effort but makes a significant difference in how artists perceive your professionalism and respect for their work.

Visuals are often the first impression an artist has of your work. Make sure all images, graphics, and visual content you create are high quality and formatted correctly.

Visual standards to maintain:

This applies to your profile images, playlist covers, website graphics, social media posts, and any coverage visuals you create. Professional presentation reinforces that you take your work seriously and care about how the artist's release is represented.

Your messages and written content should feel personal and thoughtful, not automated or templated. Artists receive dozens of generic messages, and they're far more likely to engage with communication that feels genuine.

What to avoid:

Instead, write in your own voice and reference specific elements of the artist's music or release. Even a short, authentic message is more effective than a long, generic one.

Reliability matters. Publishing coverage on time, keeping artists updated about progress, and responding to questions clearly and promptly shows that you respect their campaign timeline and value their trust.

How to stay reliable:

Artists remember curators who deliver on their commitments. Consistent, professional communication builds trust and increases the likelihood that artists will work with you again or recommend you to others.